Sara Routhier, Managing Editor and Outreach Director, has professional experience as an educator, SEO specialist, and content marketer. She has over five years of experience in the insurance industry. As a researcher, data nerd, writer, and editor she strives to curate educational, enlightening articles that provide you with the must-know facts and best-kept secrets within the overwhelming world o...

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Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insur...

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Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years

UPDATED: Nov 22, 2021

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The Brief

  • Life insurance companies that sell only through online apps tend to be affordable and easy-to-use
  • There are very few life insurance companies that conduct the entire underwriting process online
  • Unlike traditional life insurance companies, online life insurance providers don’t pay an agent commissions

If you are looking at sample life insurance rates, you might be wondering if it would save you money to use life insurance companies that sell only through online apps.

Nobody wants to spend hours on the phone talking to life insurance agents. We’ll help save you time by identifying the best life insurance companies and how to get the most affordable rates in the process.

Keep scrolling to learn more about life insurance companies that sell only through online apps or enter your ZIP code to get free quotes from top life insurance providers in your area.

Which life insurance companies only sell policies online?

There are hundreds of insurance providers nationwide. Most of these companies still rely on phone calls or in-person meetings to purchase a life insurance policy.

According to the Insurance Information Institute, “no-load” life insurance policies can be hard to find online. Basically, a no-load life insurance policy is one that doesn’t go directly through an agent.

The reason these policies are difficult to find is that agents make money selling life insurance policies. Furthermore, agents are more likely to sell more expensive policies. Therefore, both the agents and the companies make more money using agents.

That said, there are a few life insurance providers that offer online policies which include:

  • Haven Life
  • Bestow
  • Ethos

These companies offer online-only policies to take the hassle out of buying a life insurance policy. In the past, Esurance was an online insurance provider but it appears they’ve undergone some changes since being purchased by Allstate.

The above list includes the top online life insurance companies to date. Supposedly, Prudential life insurance can be purchased online, but it’s hard to confirm that the process goes 100% without phone calls or in-person visits.

Most traditional providers, like USAA life insurance, will offer online life insurance quotes but will then require additional information from a prospective policyholder via other means.

What are the best online life insurance companies?

The best life insurance rates tend to vary based on demographics, insurance needs, and a variety of other factors. For most people, the best life insurance is the most affordable option.

It’s challenging to predict which provider will be the most affordable, but we can help to give you an idea of what you could pay. So, how much does life insurance cost with an online life insurance provider?

Sample Haven Life Term Life Insurance Rates for $250,000 Policy Coverage
AgeMale, 10-YearFemale, 10-YearMale, 20-YearFemale, 20-YearMale, 30-YearFemale, 30-Year
25$10.53$9.86$13.61$12.07$19.90$16.40
30$10.53$9.86$13.82$12.29$21.42$17.79
35$10.62$9.86$14.27$12.95$23.30$20.00
40$13.17$12.07$19.55$16.91$31.89$27.26
45$18.01$16.26$29.47$23.74$48.51$39.15
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Above, you’ll see that Haven Life, one of the main online life insurance companies, offers affordable rates for most young adults. These rates range from $10 to $40 per month for non-smokers.

Since Ethos and Bestow are newer companies, we don’t have any sample rates for them yet. Nevertheless, these companies should also be affordable since an agent isn’t taking a chunk of your monthly premiums.

How do Haven Life’s rates compare to traditional life insurance companies?

Comparison of Life Insurance Rates for 20-Year, $250,000 Term Life Insurance
AgeMale - MassMutualFemale - MassMutualMale - Haven LifeFemale - Haven LifeMale - NationwideFemale - Nationwide
25$15.00$13.48$13.61$12.07$23.59$19.58
30$15.23$13.70$13.82$12.29$16.02$15.35
35$15.88$13.93$14.27$12.95$16.02$15.35
40$20.68$17.83$19.55$16.91$21.36$20.47
45$32.40$26.33$29.47$23.74$35.16$27.59
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Haven Life compares favorably to other industry competitors like Nationwide and MassMutual. That said, it does appear that Haven Life might be geared towards younger adults.

It makes sense that Haven Life caters to younger adults who are more likely to purchase policies via the internet. In any case, this should help encourage you to get quotes from online-only life insurance companies.

What if I can’t get a life insurance policy online?

There’s always a chance that you won’t qualify for a policy with an online life insurance company. If you have any underlying health conditions or have a dangerous job, any company could deny your coverage.

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There are many companies that do still offer guaranteed issue life insurance which may be referred to as instant-issue life insurance. Regardless, these are types of no exam life insurance.

These policies tend to be approved rapidly when compared to a traditional life insurance policy although they may come at a greater monthly expense.

If you’re simply looking to expedite the insurance buying process, it may be worthwhile to choose a traditional life insurance policy. If you’re young and healthy, this could save you a small fortune.

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Life Insurance Companies That Sell Only Through Online Apps: The Bottom Line

There aren’t many options for online-only life insurance companies. Even so, online life insurance companies tend to offer affordable and competitive life insurance rates when compared to traditional insurers.

By now, you should be better equipped to shop using life insurance companies that sell only through online apps. Before you go, enter your ZIP code to get free quotes from multiple insurers in your area.