Sara Routhier, Managing Editor and Outreach Director, has professional experience as an educator, SEO specialist, and content marketer. She has over five years of experience in the insurance industry. As a researcher, data nerd, writer, and editor she strives to curate educational, enlightening articles that provide you with the must-know facts and best-kept secrets within the overwhelming world o...

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Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insur...

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Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years Leslie Kasperowicz

UPDATED: Mar 4, 2021

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident life insurance decisions. Comparison shopping should be easy. We are not affiliated with any one life insurance provider and cannot guarantee quotes from any single provider. Our life insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance related. We update our site regularly, and all content is reviewed by life insurance experts.

The Brief

  • Accordia Life focuses on life insurance for individuals
  • Assurity Life Insurance offers coverage for individuals and businesses
  • Both companies have received the highest rating by A.M. Best

Accordia Life and Assurity Life Insurance provide affordable life insurance options and disability financial assistance.

The primary difference when comparing Accordia Life vs. Assurity is that the latter has offerings designed for businesses while the former focuses on individuals.

Both of these companies have agents nationwide, ensuring that you can receive assistance regardless of where you’re located. Through its parent company, Global Atlantic, Accordia Life offers more types of insurance than Assurity.

Enter your ZIP code to compare life insurance quotes in your area.

Accordia Life vs. Assurity: How do their ratings compare?

A.M. Best has rated both Accordia Life and Assurity Life Insurance with an “A.” As the highest rating a company can achieve, the grade equates to excellence in financial strength and issuer credit rating. This assures that the companies will be able to pay out should a customer file a claim.

S&P, another major rating agency, has given Accordia Life Insurance an “A-” grade, which is listed as “strong.” The rating agency has not graded Assurity, leaving the slightly younger company with a N/A on S&P’s website.

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Accordia Life vs. Assurity: Are there a lot of complaints?

The Better Business Bureau (BBB) provides a three-year complaint history on the companies it examines. This allows those looking at potential providers to determine any issues that might arise.

Complaints that commonly arise might be troubling while a single complaint can be ignored.

At the time of this review, Accordia Life has received 48 complaints over the past three years according to the Better Business Bureau. The majority of these complaints have been about products and services or billing and collection.

The Better Business Bureau shows that Assurity Life has received three complaints in that time. The small number of complaints were regarding the provider’s products and billing.

Accordia Life vs. Assurity: What insurance policies are offered?

A major factor in determining the right insurance provider is the type of coverage they offer. When comparing Accordia Life vs. Assurity, some key differences must be known.

In short, Assurity offers life insurance for businesses and individuals while Accordia offers more types of insurance through its parent company.

As a subsidiary of Global Atlantic, Accordia Life only offers individual life insurance to customers. However, you can acquire other types of insurance through the company’s other subsidiaries.

An independent company, Assurity offers life insurance for individuals and businesses. This is a unique offering as most companies don’t offer life insurance for employers.

In addition to life insurance, Assurity also offers disability income insurance, accidental death insurance, critical illness insurance, and annuities.

Life Insurance Offerings

Accordia Life offers a wide range of life insurance coverage for individuals. The term insurance policies are available in 10, 15, 20, and 30-year increments and can range from $30,000 to $500,000.

Accordia also offers different types of permanent life insurance, which will guarantee coverage for the life of the policyholder. These options include:

  • Whole life insurance
  • Universal life insurance
  • Indexed life insurance

Assurity Life Insurance offers both individual and business policies. Depending on the plan chosen, this can include:

  • Disability income insurance
  • Critical illness insurance
  • Accidental death insurance

Assurity also offers insurance options for business owners. Some of the benefits of these policies include:

  • Voluntary employee benefits
  • Accident expense
  • Cancer expense
  • Critical illness
  • Disability income
  • Hospital indemnity
  • Term life insurance
  • Whole life insurance
  • Universal life insurance

For individual policies, Assurity offers term life, whole life, and universal life insurance.

Accordia Life vs. Assurity: What riders are offered?

The base life insurance policy you purchase might not be enough to cover everything you desire. Life insurance companies will typically offer riders that can be added to your policy.

Universal life insurance will usually include an automatic rider at no additional cost but you can also add optional riders for an extra premium.

Both Accordia Life and Assurity include accelerated benefits riders at no extra cost if you purchase universal life insurance. This allows customers to access portions of their life insurance while still alive if they suffer from a terminal, chronic, or critical illness.

The optional riders offered by Accordia Life include:

  • Primary insured
  • Additional insured
  • Guaranteed purchase options
  • Children’s insurance
  • Accidental death benefit
  • Waiver of monthly deduction
  • Waiver of a specified premium

The optional riders offered by Assurity include:

  • Accident only disability income
  • Children’s term
  • Critical illness benefit
  • Disability waiver of premium
  • Endowment benefit
  • Monthly disability income

Optional riders are available regardless of whether you purchase term life or whole life insurance.

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Accordia Life vs. Assurity: Can policy information be accessed on mobile devices?

The ability to easily access your policy information is essential for many people. They would prefer to be able to make policy changes or payments on their mobile device.

While neither Accordia Life nor Assurity has a mobile app available, both have mobile-friendly websites.

The websites of both insurance providers will allow you to securely log into your account and perform any necessary tasks, such as making policy changes or payments.

Accordia Life vs. Assurity: History

Assurity Life Insurance Company was founded in 2005 when Woodmen Accident and Life, Security Financial Life, and Lincoln Direct Life merged. Headquartered in Lincoln, NE, the company has independent agents in 49 states and Washington, D.C.

Global Atlantic was founded in 2004, offering various types of insurance through subsidiaries. In 2013, the company purchased Aviva USA, rebranding the life insurance provider Accordia Life and Annuity Company.

Accordia Life vs. Assurity: The Bottom Line

When comparing Accordia Life vs. Assurity, the right choice depends on your personal preferences and situation. Assurity offers individual and employer insurance while Accordia Life can connect you with other types of insurance.

Determining your needs will help you decide which life insurance company is right for you. Enter your ZIP code to find affordable life insurance rates in your area.

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Frequently Asked Questions

If you still have questions about life insurance, here are some answers.

#1 – Can I buy life insurance online?

Accordia Life allows you to apply, receive approval, and pay for policies online via their website. You must call Assurity to purchase a policy but can make any changes or payments through their MyAssurity portal.

#2 – How can I make payments?

You can make payments with both companies by credit card, debit card, automatic bank draft, or check. This can be done through the website, mail, or telephone.

#3 – How often should I review my life insurance needs?

Your life likely changes regularly, so you should take periodic looks at your life insurance needs. It’s a good idea to review your life insurance policy and needs at least once every five years.