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Editorial Guidelines

The Editorial Team at EffortlessInsurance.com is dedicated to providing fair, unbiased information about the world of auto insurance

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Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer...

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UPDATED: May 18, 2020

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We partner with top insurance providers. This doesn't influence our content. Our opinions are our own.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance related. We update our site regularly, and all content is reviewed by life insurance experts.

General Guidelines

We expect all writers and editors at EffortlessInsurance.com to comply with these guidelines when creating content.

Writers are responsible for the accuracy of their work. Confirming information and double-checking facts are of the utmost importance.

Our writing and editorial team will not accept any payment of any kind in exchange for positive content or reviews of a company or vehicle. We write what we know. We take pride in creating honest content. It’s what the reader deserves. Our team has over 60 years of experience in the insurance industry.

There will be information we don’t know or is up for debate, and we will be open about that. As our goal is to produce consistent, professional content, our writing team takes care to use fair language in all of our work.

Authority, Corrections, & Accuracy

Our writers strive to provide up-to-date, objective, and factual information to provide non-biased information to our users so they can make educated decisions based on the users’ individual opinions. If we are contacted about a potential error, we do our best to keep an open mind and do everything possible to correct the information. We also provide a date at the top of all content so you can easily see when it was last updated.

The insurance industry is continually changing. We monitor the industry closely to ensure that all content is 100 percent accurate and up to date. Industry experts review our content for accuracy.

Plagiarism

Plagiarism is the act of taking another’s work and passing it off as your own. EffortlessInsurance.com has a zero-tolerance policy for plagiarism or fabrication of any type. Violation of this policy may result in termination from the company pending a review.

It is the editorial team’s discretion as to what is plagiarism and fabrication of any type will not be tolerated. All EffortlessInsurance.com content must be originally compiled and written. Plagiarism includes but is not limited to:

  • Replicating or copy/pasting from another website/source into content written for EffortlessInsurance.com.
  • Only making small modifications or changes to content from other websites.
  • Copy previously written by a writer for a different site.

If we find that work has been plagiarized from another site, the editorial team will be notified as soon as possible so we can rectify the situation. To provide additional protection against plagiarism, we use Grammarly and other third-party software to check our content before it is published.

Language

Our writers do not use slang or inflected language. A casual phrase for one person may be a pejorative for someone else, and we work to be as inclusive as possible. The use of profanity is forbidden on EffortlessInsurance.com.

We understand that insurance can be complex and intimidating. That’s why we do our best as an editorial team to create content that can connect with people from 16 to 86. We strive to write in simple language that anyone can understand.

Authoritative Sources

We make sure to use only credible sources across all of our websites. Those sources include:

Additional Resources:

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